sierra trading post has long been one of my favorite places to get deals on outdoor (& other) shoes, clothes, gear, etc... after my last order, i noticed a clickable bible verse (john 10:10) on my order page, so i clicked on it, & it went here:
http://www.sierratradingpost.com/lp/Founding_Story.html
"The scripture from John 10:10 holds special meaning for me. Jesus said, "I have come that they may have life, and have it to the full." I have not been the same since that November night in 1975. God has given me a fuller, richer and more wonderful life than I could have imagined. As in everyone's life, there have been challenges and obstacles, but God has remained faithful to His promise to help me and guide me through them."
by Keith Richardson, Founder
Sierra Trading Post
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